Bok a Bok reaches more customers with Sponsored Listings
As anyone who works in the hospitality business can attest, the life of a restaurant owner is a hectic one—especially when multiple locations are involved. Alex Prindle, owner of Bok a Bok Chicken in Seattle, knows this firsthand. He’s constantly out in the field, visiting all 4 Bok a Bok restaurants to make sure things are running smoothly.
Gaining more mindshare
The Bok a Bok team has taken advantage of a number of marketing solutions available in Uber Eats Manager. They run a long-standing promotion that has performed well for them, and recently combined it with a Sponsored Listing to further enhance their visibility in the Uber Eats app.
By positioning a promotion higher in the feed they give their customers extra incentive to check out their restaurant.
“Delivery and pickup are a huge part of our business, especially this year. With Uber Eats promotions and Sponsored Listings, it’s been all about getting more exposure in the Uber Eats carousel and coming up high in the listings. The metrics are super intuitive and have helped us determine which promotions are working."
Driving more sales
The results were immediate. For every $100 Bok a Bok invested in Sponsored Listings, the business return was $1,900 a 19-fold return on their investment).*
“Uber Eats brings in a lot of business for us, and Sponsored Listings and promotions have definitely increased sales**,” adds Prindle. “They are the easiest to work with of all our delivery partners, and metrics they supply on the back end are really helpful.”
As Prindle and the Bok a Bok team look toward the future, they have plans to open a fifth location without a dining room. Instead, it will have a takeout window and focus solely on pickup and delivery.
Generally I’m not at my desk, sitting in front of a computer. When it comes to Uber Eats, it’s so nice to go into Uber Eats Manager and get a quick sense of how much business it’s bringing in for us.
Alex Prindle - Owner, Bok a Bok
How do Sponsored Listings work?
A Sponsored Listing is a new ad format that can help you increase your visibility in the app’s home feed and search results. You set a weekly budget and decide a bid method, which is how much to pay when someone clicks your ad. For example, Bok a Bok is showcased in the home feed and appears in search results when Uber Eats users look for fried chicken in Seattle. The listings are marked “Sponsored.”
*SMBs see a 5.9 average weekly return on ad spend (“ROAS”). This is based on 209 SMB partners in Miami from April-May’20. These data points are not a guarantee and are averaged across a group of our partners, as performance will vary depending on your restaurant, location, the exact market conditions, etc.
**Based on increased orders over a five month period. Actual results may vary.
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