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Bird on a Wire: How weekend delivery is helping sales soar

New Zealand’s Bird on a Wire partnered with Uber Eats in 2018. Since then, the director team of Brad, Kelly, and Andy have had to boost their own dedicated delivery staff to handle the influx of new weekend orders. Here’s why.

Bird On A Wire’s specialty is delicious free-range rotisserie chicken. Since their first location partnered with Uber Eats in July 2018, their profile in Auckland has exploded. Today they see up to 30% of their overall sales coming in through the Uber Eats platform, thanks to their expanded marketing reach within the app. Watch to get the full story.