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Launch a virtual restaurant

Virtual restaurants are delivery-focused concepts you can run out of your current kitchen, optimized with Uber Eats data. This allows you to connect to delivery people using the Uber Eats platform, giving restaurants like yours an additional way to feed local demand without the risk of opening a new brick-and-mortar.

On average, partners with virtual restaurants saw a sales increase of more than 50%.*

Innovate with Uber Eats data

We can help you identify what customers are already searching for in your area, so you can base your virtual restaurant's offerings on insights.

Experiment with little risk

Test new menus, items, and hours—without the same risks of opening a brick-and-mortar. You can operate out of your current kitchen.

Unlock new business growth

Use the learnings you gain from your virtual restaurant’s data-focused menu to innovate and expand, or even grow a new business.

Hear about Navin’s virtual restaurant

“We definitely felt like Lucky Cat had an opportunity to fill a gap, especially with vegan cuisine. It’s been amazing to open up another restaurant concept within the same brick-and-mortar.”

Navin Hariprasad - Owner, Lucky Cat Vegan, Dallas, US

Ready to launch one of your own?

Join the thousands of virtual restaurants around the world!

Virtual restaurant FAQ

  • 1. Get in touch

    If you’re interested, click here (US/CAN only) to schedule a meeting with a dedicated member of your Uber Eats team. We’ll be in touch to discuss your business and ensure it’s a good fit.

    2. Identify opportunities

    Our team can dive into the data to identify dishes and cuisines that customers are searching for in your area. If moonlighting as an empanada shop will help your bakery increase sales, we can let you know.

    3. Design menus

    We can help you develop the optimal menu, complete with the items and extras that nearby customers are craving.

    4. Go live

    Your virtual restaurant will launch as a new restaurant in the Uber Eats app, putting your ingredients and in-demand dishes in front of hungry customers.

  • Help increase your revenue! On average, restaurants increase sales by over 50% after adding a virtual restaurant.* By creating a brand-new, data-focused menu out of your existing kitchen and materials, a virtual restaurant puts your restaurant on the cutting edge.

    This is a unique opportunity for you to get creative and innovate your menu, then facilitate delivery to customers with less risk or added expenses associated with opening another physical location. A virtual restaurant allows you to repurpose ingredients you already have, in a space you already use.

  • Your virtual restaurant appears as a standalone destination for diners to discover within the Uber Eats app. Once your virtual restaurant is activated, customers will see two restaurants on the Uber Eats app that they can order from: one with your physical restaurant menu and one with your virtual restaurant’s menu.

    Each virtual restaurant has a unique name, listing, and endorsement in the app that links back to the physical parent restaurant (you!). This way, your customers will always know where their food is coming from.

  • We work with strong performers who want to see their restaurant reach its full potential. If you’re looking to innovate and grow with us, please reach out today here.

  • Visit the help page or Restaurant FAQs for answers to other questions.

*Source: data from all active US/CAN partners, October 2018.