Restaurant menu photography guidelines
Welcome to the Uber Eats restaurant photography guide for all of the dishes on your menu! You can follow these tips to create and maintain consistent, high-quality photos to feature on your Uber Eats menu. Since these photos will be seen by potentially thousands of nearby Uber Eats users searching for something to eat, you’ll want to make sure they showcase your food in its best light. We’re here to help!
Menu Photography Do's
Set aside time
We suggest you dedicate some time (at least one hour) for your photoshoot so you can plan, prepare dishes fresh and get the best photos possible.
Frame it up
Set your camera’s view to a horizontal landscape frame (technically, a 5x4 aspect ratio). Vertical, tall shots will not work in our app. When positioning food and other items in the shot, frame the food so that it takes up about 70-80% of the picture. Try to get close-up shots of food to show off texture and details. Additionally, make sure the plates and or packaging do not misrepresent the portion size of the meal.
Keep it simple
Your photos must feature a single dish. That’s because each photo will appear alongside a single menu item, giving customers a realistic idea of what they’re getting.
Find natural light
If possible, set up the food on a table with indirect, natural sunlight coming from a window. Natural lighting can make food look fresh and appetising! However, be careful to avoid very bright, direct sunlight as it can cast harsh shadows.
Angles are everything
It’s up to you if you’d like to shoot your dishes top down or at a 45-degree angle. Top-down angles are better for plates of food or bowls, so that the customer can clearly see the ingredients or items. 45-degree angles (shot from the side) are better for burgers, sandwiches or taller items.
Show what’s inside
In the case of burgers, sandwiches, wraps and burritos, it can be helpful to cut the item and stack the two halves so that the customer can see what’s inside.
Make it pop with colour
Even the most delicious dish can sometimes look a bit bland or flat. Wherever possible, add a garnish to create a splash of colour. Just be sure your photo is still a true representation of the dish.
Get it while it’s hot
Food that’s been sitting around can start looking limp and lifeless after just a few minutes. Once food is plated by you or your chef, photograph it as quickly as possible.
Add your flare
Your style is part of what makes your restaurant special. Try to capture the essence of your location by using a variety of surfaces, plates, glassware, napkins and silverware. However, remember that the food is still the focus.
Great photo examples
This is a nice top-down shot. It’s got great colour and the focus is on the food. The napkin, cutlery and flatbread add context and give a flavour to the restaurant.
Here is a good example of cropping, and zooming in on the dish. This salad would look too small if the camera were zoomed out to incorporate the entire plate. Zooming in shows off the crisp texture of the salad as well.
This shot of the sandwich is nice because it’s possible to see the ingredients inside. It can be good to give customers an idea of what they’re getting by positioning burgers, sandwiches and wraps with a view of what they can expect inside.
Like sandwiches, burritos are some of the most difficult dishes to shoot. It can be helpful to slice them in half and experiment with arrangement, showing off the ingredients inside.
The chopsticks in this shot give customers an idea of the size of the salad. Customers can easily see that it’s a rather small starter or side dish. If they’re hungry, they might opt to order more.
Menu Photography Don’ts
Don’t get too close where it’s impossible to tell what the ingredients and portion size are.
Don’t shoot food under bad fluorescent lighting. Please find an indirect natural light source.
Be mindful of your camera angles -– from this angle it’s very hard to see the ingredients and get a sense for the portion sizes.
Uploading your photos
Once you’ve finished taking your photos, you can use the Menu Maker tool in your Restaurant Manager account to upload them.
Open Menu Maker.
Navigate to the Items tab in Menu Maker, and click into the item you wish to upload a photo for.
At the top of the Item detail page you will see a Photo section where you can either drag and drop or upload your desired photo. Note: First-time users will be prompted to accept the Terms and Conditions before proceeding.
Once you’ve uploaded your photo, click the Save button in the top right to submit the photo for approval.
Once you’ve requested approval, the item detail page will be locked, and no further edits will be allowed until the photo is approved.
In the items tab, you’ll be able to see the status of all of your uploaded photos. A status indicator icon next to each menu item lets you know whether a photo is still in review or has been rejected.
If your photo is approved, you’ll see the photo, which will no longer be greyed out, next to the menu item in the items tab. The photo will also be visible on the item detail page. If you photo is rejected, you’ll see the reason (s) for rejection on the item detail page and receive an email from our team with further instructions.
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