Let your restaurant shine with Sponsored Listings

Log in to Uber Eats Manager and navigate to the Marketing tab to get started. Choose an audience, weekly budget, and bid method and then go live.

Sponsored Listings are a paid advertising solution that help you gain visibility in the Uber Eats app by showing your restaurant in high traffic places. Sponsored listings are a second-price auction that occurs each time a user opens the app. The winner of the auction appears as a sponsored listing to the user.

The restaurant that has the highest bid and is most relevant for the specific user will win the auction, and their ad will become visible in the Uber Eats app. Your relevance to a user is determined by how likely that user is to order from you. For example, a salad restaurant will have a higher relevance score to a user that frequently orders salads versus a burger restaurant.

Pay only when customers click on your ads. Ad spend (including any applicable tax) will be deducted from your store’s payout based on your existing payout schedule.

Your Sponsored Listing will appear in the home feed and search results. In the home feed, your storefront will be near the top with a label that reads ‘Sponsored.’

You can select a specific audience to target. When and where your Sponsored Listing shows up depends on your relevance to that customer and the strength of your bid—or how high it is—compared to other businesses.

Choose a weekly budget from the options provided in Uber Eats Manager—these are calculated based on projected monthly sales. You can also set a custom budget if you prefer. Your campaign will pause if you hit your weekly budget and restart the following week.

To run a Sponsored Listing, you need to choose how much you’re willing to pay for a click. This is called your “bid.” When and where your Sponsored Listing shows up depends on the strength of your bid—or how high it is—compared to other businesses. You can choose between automatic—the recommended bid method—or custom bids. By choosing automatic bidding, your bid will adjust over time to make sure it’s competitive while keeping your budget in mind.

It may take up to 48 hours for your ad to be live.

You can view your Sponsored Listing’s performance by logging in to Uber Eats Manager. See precise data on metrics like sales from ads, clicks, spend, and average cost per click. Use the insights to optimize your campaign which may help to drive more sales. Results may vary for different restaurants.

Yes, you can pause, edit, and resume your ads at any time. Your campaign will also pause if you hit your weekly budget and resume the following week.

Yes! Running multiple campaigns at once could help to maximize your visibility. With a variety of marketing solutions at your fingertips, there are many different ways for you to hit your restaurant’s goals. Want to get noticed? We’ve got Sponsored Listings for that. More customers? Create a Promotion to sweeten the deal. Better retention? Launch a Loyalty Program and keep customers coming back with rewards. For example, to further enhance your visibility in the app, use Sponsored Listings to support a Promotion or Loyalty Program. By positioning them higher in the feed, it’ll give your customers the extra incentive to click.

If you have questions about running a Sponsored Listing for your location, please reach out to your brand’s corporate team for more information.

To improve your performance on Sponsored Listings, some of the steps you can consider taking include. Please note that the results may differ for each merchant:

• Ensure you have sufficient budget through the week, and set your campaign on automatic bidding! Having a sufficient budget will avoid your campaign from being paused mid-week. An automatic bidding approach also helps to optimize your budget and paces bidding out more evenly throughout the week, to achieve the best results.
• Come online! Ensure you are available to accept orders throughout the days of the week since this will present a higher chance of matching you to users that’s most likely to order from you.

You will be able to see credits being applied to your account when setting up your Sponsored Listing weekly budgets for the first time in Uber Eats Manager.

After free credits are consumed, Sponsored Listing spends (including any applicable taxes) will be deducted from your weekly net payout and will be reflected in the Payments Tab of Uber Eats Manager at the end of your billing cycle. To monitor your current Sponsored Listing and Credit Spend, please log in to the Marketing tab in Uber Eats Manger.

Clicks are deduplicated at the session level, so even if a user clicks on the same ads multiple times in a session this will only count as one click. We also have monitoring systems in place to track fraudulent clicks and filter them out of billing and performance reporting.

Yes! Sponsored Listings are an additional placement at the top of Uber Eats home feed but do not replace or de-duplicate any organic placement in the feed or any carousels.

Which Sponsored Listing you will see will vary depending on its relevance to you. This will vary from user to user.