Zappo: where pizza delivery drives eat-in
Georgy Sfez had no idea that partnering with Uber Eats would help build an eat-in guest base. But Lyonnaise delivery customers are filling tables, seeking pizza in person. Here’s how it happened.
On the menu
Award-winning brick oven pizza
2 restaurants in Lyon
Increase awareness and drive sales
Pizza with delicious French flair
Georgy Sfez has put Lyonnaise pizza on the map. Coming from a long line of Parisian restaurateurs, he decided this culinary capital of France was the perfect place to try something different. Georgy teamed up with award-winning pizzaiolo chef Alex Monterosso (after tasting his famous pizza). From there, Zappo was born.
His all-Italian staff serves authentic pizza with a few unconventional toppings. Fresh burrata, salmon, truffle oil and even local French cheeses grace crisp, melt-in-your-mouth crusts. They’re shamelessly breaking a few pizza rules (in delicious ways). For chef Alex, his menu is a work of art. As he puts it, ‘Each creation is like a new baby for me; it’s a new start. It’s something I'm extremely passionate about.’
‘Uber Eats is also a communication tool. Thanks to visibility on their platform, we also get customers in the restaurant who discovered us via Uber Eats.’
From delivery to eat-in
Once Zappo’s menu was perfected, Georgy needed to get pizza into people’s mouths. He knew Uber Eats could streamline delivery, and he partnered with us as soon as he opened. He also sensed the partnership could help him reach hungry locals who’d never heard of Zappo. It helped him do that, and more.
Partnering with Uber Eats made Zappo visible to customers in the area as soon as the business opened. From there, Georgy found that these new customers ordering from the Uber Eats app were becoming loyal eat-in guests. People were venturing to the restaurant to try his unique creations in person. Filling up tables. Filling up on pizza.
Two years later, Zappo is bustling. Customers pour in with their families, passing Uber Eats delivery partners on their way out. Following the success, Georgy is expanding with a delivery-focused location, telling us, ‘We recently opened a new business in Vieux Lyon, reinforced by our partnership with Uber Eats. And we have other projects in the pipeline.’ We’re here to see and taste what’s next.
Expanding to Vieux Lyon
Two years later, Zappo is bustling. Customers pour in with their families, passing delivery partners using the Uber platform on their way out. Following the success, Georgy is expanding with another location, telling us, ‘We recently opened a new business in Vieux Lyon, reinforced by our partnership with Uber Eats. And we have other projects in the pipeline.’ We’re here to see and taste what’s next.*
*Uber Eats connects restaurants to delivery partners using the Uber platform.
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