Launch a virtual restaurant
Virtual restaurants are delivery-focused concepts that run from your current kitchen, optimised using Uber Eats data. This allows you to connect to couriers using the Uber Eats platform, providing you with an additional way to feed local consumers without the cost or risk of opening a new kitchen.
On average, partners with virtual restaurants saw a sales increase of more than 50%.*
Innovate with Uber Eats data
We can help you identify what customers are already searching for in your area, so you can base your virtual restaurant's offerings on insights.
Experiment with less cost and risk
Test new menus, items and hours – without the cost and risk of opening a new kitchen. You can operate out of your current kitchen.
Unlock new business growth
Use the learnings you gain from your virtual restaurant’s data-focused menu to innovate and expand, or even grow a new business.
“We definitely felt that Lucky Cat had an opportunity to fill a gap, especially with vegan cuisine. It’s been amazing to open up another restaurant concept within the same site.”
Navin Hariprasad – Owner, Lucky Cat Vegan, Dallas, US
Virtual restaurant FAQs
- How do I launch a virtual restaurant?
1. Get in touch
If you’re interested, click here (US/CAN only) to schedule a meeting with a dedicated member of your Uber Eats team. We’ll be in touch to discuss your business and ensure it’s a good fit.
2. Identify opportunities
Our team will dive into the data to identify dishes and cuisines that customers are searching for in your area. If moonlighting as a dessert shop will help your bakery increase sales, we’ll let you know.
3. Design menus
We can help you develop the optimal menu, complete with the items and extras that nearby customers are craving.
4. Go live
Your virtual restaurant will launch as a new restaurant in the Uber Eats app, putting your ingredients and in-demand dishes in front of hungry customers.
- Why should I launch a virtual restaurant?
Help increase your revenue! On average, restaurants increase sales by over 50% after adding a virtual restaurant.* By creating a brand-new, data-focused menu out of your existing kitchen and materials, a virtual restaurant puts your restaurant on the cutting edge.
This is a unique opportunity for you to get creative and innovate your menu, then deliver it to customers without the risk or expense of opening another physical location. A virtual restaurant allows you to re-purpose ingredients you already have, in a space you already use.
- How does a virtual restaurant appear on the Uber Eats app?
Your virtual restaurant appears as a standalone destination for diners to discover within the Uber Eats app. Once your virtual restaurant has been activated, customers will see two restaurants on the Uber Eats app that they can order from: one with your physical restaurant menu and one with your virtual restaurant’s menu.
Each virtual restaurant has a unique name, listing and endorsement in the app that links back to the physical, parent restaurant (you!). This way, your customers will always know where their food is coming from.
- Is my restaurant a good fit to launch a virtual restaurant?
- I can’t see my question listed here. Is there somewhere else I can go?
*Source: data from all active US/CAN partners, October 2018.
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